What Should My Franchise Training Include?
When diving into the world of franchising, one of the most critical aspects for potential investors to consider is the quality and comprehensiveness of the training provided by the franchisor. Proper training can mean the difference between success and struggle.
So, what can one expect from franchise training? Here is what potential investors should ask a franchisor about their training program before deciding.
What to Expect
A comprehensive franchise training program covers all facets of running the business. Quality training programs include operations, sales, marketing, financial management, customer service, technology, and software.
Operational standards are the backbone of any franchise. Franchise training should cover daily operations, the use of business systems, and other day-to-day tasks.
Understanding how to attract and retain clients is crucial. The franchisor should provide sales and marketing strategies, tools, and techniques to market the business and drive sales effectively.
Financial management training encompasses everything from daily bookkeeping and payroll to long-term financial planning and analysis.
Exceptional customer service can set a franchise apart from its competitors. Training should instill the importance of client satisfaction and provide techniques to ensure consistent, high-quality service.
In today’s digital age, understanding the technology and software that powers a business is essential. Training should include hands-on sessions with any proprietary software or technology platforms used in the business.
Key Inclusions in Training Program
When evaluating a franchise opportunity, potential investors need to make sure the franchise training program involves the following:
- On-site Training: Hands-on training at an actual franchise location can provide invaluable real-world experience.
- Classroom Training: This offers a more structured learning environment, covering theoretical aspects of running the franchise.
- Ongoing Support: With a quality franchise, training does not end after the initial sessions. Potential investors must look for franchisors that offer continuous learning opportunities and support as the business grows.
Questions to Ask a Potential Franchisor About Training
To confirm the training aligns with needs and expectations, potential investors ought to ask the following:
- Duration and Format: How long is the training? Is it a mix of on-site, classroom, and online sessions?
- Content: What topics does the training cover? Is there a curriculum or training manual provided?
- Post-training Support: What resources are available after the initial training? Is there a dedicated support team?
- Updates: How often is the training material updated to reflect industry changes or advancements?
When a potential franchise owner moves forward with a brand, they will receive the franchise disclosure document (FDD). Item 11 of the FDD breaks down training, what is included, what the franchisee must pay for, and the length of training. It provides answers to most of the questions mentioned above. It is highly advised that potential franchise investors go through the FDD with a lawyer before signing on with a franchise in order to gain a better understanding.
AtWork’s Commitment to Excellence in Training
AtWork stands out in the staffing franchise industry, not just for its business model but also for its commitment to providing top-tier franchise support and training. The brand understands that the success of its franchisees translates to the success of the entire network of more than 90 locations. Therefore, AtWork is committed to equipping every franchisee with the knowledge, skills, and tools they need to thrive.
In-depth operational training for AtWork franchise owners begins at the corporate headquarters with a four-day owner-only launch camp and a week of owner and staff training. That is followed by a week of hands-on training at the new location. The owner-only launch camp includes one-on-ones with department leads, two full days at a local AtWork office, and a corporate debrief. That foundation learning week at the corporate office covers an introduction to the staffing industry, sales and building client relationships, risk management efforts, systems training, and the recruiting process. Plus, existing owners can bring their teams back for additional training when they see fit and as they hire new team members.
Additionally, every location has a field operations representative who helps solidify the new owner and staff to understand all sales and recruiting processes and administrative and clerical duties.
Moreover, the brand’s continuous support guarantees that franchisees are never alone in their journey. This support includes in-house accounting services such as payroll funding and processing, comprehensive marketing support, and risk management resources. With regular updates, ongoing training sessions, and a dedicated support team, AtWork franchisees are always at the forefront of industry best practices.
For those looking to invest in a franchise with a proven track record and a commitment to excellence in training, AtWork presents an unparalleled opportunity. Get started by filling out a franchise information form.
